2012 Keynote
How to shape public perception, frame the debate and effectively engage your audience in the digital age
Successful political campaigns have mastered the tactics and strategies used to effectively present an argument, manage and respond with authority during crisis, influence the debate and shape public perception. Yet, in today's 24/7 media environment it has become more difficult than ever to set an agenda, frame an issue or engage an audience. Four years ago, Barack Obama set a new standard for campaigning by changing the way new media was used to build an aspirational brand, engage and empower supporters, raise money and turn out voters. As the 2012 presidential race unfolds, the campaigns are stepping up their game. And in this cycle, they are embracing digital media more than ever.
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However, it's not only the President's campaign and his opponents who are faced with the challenge to create a narrative and frame the public debate. Organizations in the private sector often deal with the similar complex issues as they struggle to deliver tailored messages to target their audience, regardless of whether its costumers, investors, media, the general public or even potential employees.
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Julius van de Laar will provide a first hand account on how today's most effective campaigns leverage battle tested strategies combined with new media tools to create a persuasive narrative and how they translate into actionable strategies for the corporate context.
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We are putting the rest of the 2012 agenda together right now.
Interested in speaking? Contact Dan Drury if you have an interesting topic or case study.