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08.30 Registration and breakfast
09.30 Introduction and welcome, Dan Drury
10.00 Keynote, Julius van der Laar
Successful political campaigns have mastered the tactics and strategies used to present an argument effectively, manage and respond with authority during crisis, influence the debate and shape public perception. Four years ago Barack Obama set a new standard for campaigning by changing the way new media was used, and our keynote speaker is one of the people who helped him. As well as working for Obama in 2008, Julius van de Laar has been a strategist for political parties and NGOs in Europe, and is a high profile television and radio pundit.
He will talk not only about the challenges for these groups but also for private organisations attempting to create a narrative and frame the public debate. How can they deliver tailored messages to target their audiences, whether they are customers, investors, media, potential employees or the general public; and what will the next practice in digital communications look like?
11.00 Break for refreshments & networking
11.30 Discoveries from the FT Index: Over-stretched resources and the cracking of governance
David Bowen describes a worrying phenomenon revealed by the 2012 FT Bowen Craggs Index: Web estates going out of control and a proliferation of poorly coordinated social media channels. Online resources are being overstretched, and governance is not strong enough to contain the problem.
The following two sessions tell how two companies have got to grips with these big issues.
11.45 Florian Hiessl, Head of online, Siemens
Breaking down the silos
12.30 Smith & Nephew, Director of digital communications, Bryan Smith
Bringing order to chaos
14.30 Patrick Schmidt-Kühnle, Manager corporate social media, BASF
Social Media loves integration
15.15 Discoveries from the FT Index: Mobile sites and corporate apps
Handling small screens and tablets is one of the big challenges Bowen Craggs has analysed their use among large corporates for the FT Index. David Bowen presents its findings.
15.45 Break for refreshments & networking
16.15 Panel – Corporate web 2020
Some of the most experienced corporate communications professionals will be on stage to discuss the future of digital channels. Some question we will tackle:
17.45 End of day one
18.00 Drinks reception at hotel
09.15 Owen Pringle, Director digital communications, Amnesty International
Using the collective intelligence of a community to make real change
10.00 Neil Atkinson, Head of global communication channels, Unilever
Managing the web estate in a cost-conscious world
10.45 Break for refreshments & networking
11.15 Simon Quayle, Director digital communications, GSK
Burning the house down – then rebuilding it
12.00 Discoveries from the FT Index: Social media
Bowen Craggs has looked carefully at how social media has been evolving as part of the FT Index. Scott Payton will discuss the cracks it has found, as well as the many examples of good and intriguing practice.
14.30 Putting theory into practice
What practical steps should web teams take to respond to the key issues that have emerged over the conference?
15.30 Dan Drury, Bowen Craggs
Web Effectiveness Network news & updates
16.00 End of conference